Arizona’s Ultimate Mountain Adventure
Since White Mountain Apache Tribe Chairman Ronnie Lupe first envisioned a mountain resort, Sunrise Park Resort has become a year-round recreation destination. Sunrise Park Resort has grown from one mountain with three ski trails to three large mountains and 65 trails for winter sports enthusiasts to enjoy over the last 50 years. Sunrise is also a growing summer recreation destination, with scenic lift rides, Arizona’s only lift-served downhill mountain biking, a zip line course, and more. With the sacred and beautiful mountain terrain of the resort and the surrounding area, Sunrise Park Resort is the ultimate location for a vacation getaway.
The overall vision of the resort, as presented by the Sunrise Park Resort Master Plan, is to promote the resort with a focus on affordable family fun, while also maintaining the harmony and beauty of the surroundings. Sunrise is a showcase of the White Mountain Apache culture, tradition, values, language, and history.
As Sunrise Park Resort grows towards the goal outlined in the Master Plan, the marketing for the resort needs to maintain a consistent and streamlined look and messaging. The brand is what people see, feel, and think when they hear Sunrise Park Resort. Following these brand standards, Sunrise Park Resort will center its focus on the mission of becoming Arizona’s Ultimate Mountain Adventure.